Hyundai's Founding Chairman
Chung Ju-Yung was born in North Korea in 1915 as the eldest son of a poor peasant farming family. At the age of 18, he set off for good to Seoul with hopes of finding a better life.
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Hyundai - An Overview
Hyundai's cars and sport utility vehicles continue to provide customers a high level of content and performance at an affordable price. Every vehicle in the lineup demonstrates Hyundai's emergence as an auto manufacturer whose products compete successfully in technology, quality, styling and refinement with automobiles from around the world.
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A Look Back - Hyundai's Entry into the U.S. Market
The timing of Hyundai's entry into the U.S. market in 1986 was ideal. At that time, most automobile manufacturers had abandoned the entry-level market in favor of high-end, high-priced vehicles, leaving a large void in the market. First-time car buyers such as college students and young families were not able to find adequate, value-equipped cars that met their needs, yet were priced within their economic means.
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