A Look Back – Hyundai Enters the U.S. Market
A Look Back – Hyundai Enters the U.S. Market The timing of Hyundai’s entry into the U.S. market in 1986 was ideal. At that time, most automobile manufacturers had abandoned the entry-level market in favor of high-end, high-priced vehicles, leaving a large void in the market. First-time car buyers such as college students and young …